Raising the bar on content marketing and brand storytelling, starbucks second season of upstanders is a collection of stories about. Starbucks executive vice president rajiv chandrasekaran explains what compelled the coffee giant to expand its perspective. Check out the starbucks upstanders series laurie ann thompson. The company this morning debuted its firstever original content series called upstanders which aims to inspire americans with stories of. Oct 10, 2017 raising the bar on content marketing and brand storytelling, starbucks second season of upstanders is a collection of stories about extraordinary courage in unexpected places. Sep 07, 2016 today, starbucks is becoming a media company. Watch upstanders exclusive documentary prime video. This second season of upstanders is a collection of short stories that asks what it means to have courage in todays america.
College student maria rose belding created a webbased solution that saves tens of thousands of pounds of food each year. According to their webpage upstanders is an original collection of short stories, films and podcasts sharing the experiences of upstanders ordinary people doing extraordinary things to create positive change in their communities. What does it mean to have courage in todays america. Have you seen the new original series that starbucks is putting out, called upstanders.
There are two seasons of upstanders, with the second season recently launched on october 9, 2017. A starbucks original series kindle edition by schultz, howard, chandrasekaran, rajiv. Oct 09, 2017 seattle, oct 09, 2017 business wire starbucks sbux, 1. Starbucks schultz and chandrasekaran on the upstanders series. Oct 27, 2017 upstanders season 2 is a collection of short stories celebrating ordinary people doing extraordinary things to create positive change in their communities.
Nov 03, 2017 did you know that starbucks has produced a series of short films called upstanders. Use features like bookmarks, note taking and highlighting while reading upstanders. Makayla george went on her first college tour when she was in the eighth grade. Why starbucks new web series upstanders is just good journalism. Oct 10, 2017 alongside the launch of the new season, the starbucks foundation announced the upstanders challenge, through which anyone can create a 1 3 minute video about their favorite charity and what. The coffee companys upstanders is an original series that features ordinary people doing extraordinary things.
Starbucks tv spot, upstanders season 2 submissions should come only from the actors themselves, their parentlegal guardian or casting agency. Starbucks executive chairman howard schultz and rajiv chandrasekaran, a former washington post journalist who is now an svp of public affairs at the coffee giant, produced th. Upstanders season 2 is a collection of short stories celebrating ordinary people doing extraordinary things to create positive change in their communities. Oct 17, 2017 upstanders is a starbucks original content series with audible one of the content partners for season 2, in addition to amazon video direct and watch, a new platform for episodic shows on. Schultz authored the book pour your heart into it how starbucks built a company one cup at a time with dori jones yang in 1997. Sep 19, 2016 produced by howard schultz and rajiv chandrasekaran, the upstanders series helps inspire us to be better citizens starbucks. The two debuted the series second season in new york city on monday evening. Starbucks first original series, upstanders, shares stories about ordinary people doing extraordinary things to create positive change. This week, middletown is back in the national spotlight as its revitalization efforts will be among 11 communities featured in season two of upstanders, a original starbucks series.
Starbucks is producing media, but i wouldnt call it a media company. Starbucks i always feel strongly, and i have for almost 40 years, that anything we do that makes our own people proud is good. Each was roughly five minutes long and featured a story about an upstanding citizen. A project for work that tells our story in less than a minute. Theres something wrong in washington now, thats become the focus of his companys first original series, upstanders, a national campaign to. Article stock quotes 1 comments 0 free breaking news alerts from. In honor of upstanders season 2, the starbucks foundation is launching the upstanders challenge to celebrate charities that are making a difference in their communities.
Along with this, the term upstander is defined on the sleeve of starbucks cups all over the nation as a person who acts to make a positive change. Starbucks upstanders returns with extraordinary stories. Audible highlights ordinary heroism with new starbucks. Why starbucks new web series upstanders is just good. This company has today made an announcement regarding the release date for season 2. Starbucks executive vice president rajiv chandrasekaran explains what compelled the. A year into his life sentence, he called her to apologize. Demos statement on the season 2 premiere of upstanders, a. Starbucks ceo howard schultz, left, and executive producer rajiv chandrasekaran are interviewed by arianna huffington about the companys upstanders series. That eventually led to her forgiveness, an unlikely friendship and a mission to help free him. Sep 15, 2016 starbucks first original series, upstanders, shares stories about ordinary people doing extraordinary things to create positive change.
Starbucks corporation to collaborate with partners to unveil. In the united states, 40 percent of the food supply is wasted. Dec 12, 2017 starbucks is looking to seize the audiences it captivated with its storytelling efforts during the first season of upstanders, an original series that documents altruistic citizens making differences in their communities, by expanding its content ecosystem and partners with new distribution channels in amazon prime video, facebook watch and. Upstanders is a content series created by starbucks and announced by starbucks chairman howard schultz in september 2016.
Oct 10, 2017 this week, middletown is back in the national spotlight as its revitalization efforts will be among 11 communities featured in season two of upstanders, a original starbucks series. Starbucks launches new season of short films about ordinary. Susan rahr is transforming the way police officers are trained in washington state. We wanted to inspire and engage and tell stories that centered around positive change, said rajiv chandrasekaran, senior vice president at starbucks and a former senior editor of the washington post. Oct 20, 2017 a racists rehabilitation is a video from starbucks upstanders series that features heather mcghee talking about an experience that stemmed from an interaction with a caller on cspans. Starbucks upstanders returns with extraordinary stories of courage and compassion across america. Please include at least one socialwebsite link containing a recent photo of the actor. This exclusive documentary is a compilation of upstanders season 2 stories with bonus footage of former professional football player david vobora taking us on a journey, visiting ordinary people doing extraordinary things changing lives and communities, and reminding us that we all have the power to make a difference. The latest initiative from starbucks is an elevenpart documentary web series called upstanders, which was released today. It is a series of 56 minute films that, per starbucks, focus on ordinary people doing extraordinary things to create positive change in their communities. Starbucks featuring middletown in latest season of. Starbucks teams up with amazon video direct for upstanders.
Starbucks ceo shines light on extraordinary citizens. Starbucks featuring middletown in latest season of upstanders. These stories of courage and humanity remind us that we all have the power to make a difference. Starbucks upstanders videos are about social impact as. Oct 03, 2017 the first season consisted of ten episodes. In these stories, we visit ordinary people doing extraordinary things changing lives and communities, and reminding us that we all have the power to make a differ. Open only to legal residents of the fifty 50 united states and the district of columbia who have reached the age of 18 at the time of entry. Starbucks chairman and ceo, and rajiv chandrasekaran, starbucks executive producer and a former senior editor of the washington post. The executive producer of the series is none other than starbucks ceo howard schultz. Ive watched all 11 episodes of season 2, and loved them. Starbucks upstanders returns with extraordinary stories of. Theres something wrong in washington now, thats become the focus of his companys first original series, upstanders, a national campaign to identify and inspire great. Sep 27, 2017 starbucks just announced that its original content series, upstanders, will be returning october 10th for its second season. His second book onward schultz is an author and businessman.
Starbucks upstanding upstanders series marketing and. With new content partners amazon prime video and audible, upstanders season 2 features eleven stories, in video and audiobook form, about everyday americans who are doing extraordinary and courageous things to create positive change in their communities. Starbucks will promote the series using upstander coffee cup sleeves. Download it once and read it on your kindle device, pc, phones or tablets. Oct 10, 2017 new york, ny today, heather mcghee, president of demos, and garry civitello, a resident of asheville, north carolina, released the following statement on the premiere of the second season of upstanders, a starbucks original series. Instead of preparing them to wage a war on crime, she wants them to become guardians of the community. Sep 29, 2017 the stock of starbucks corporation nasdaq. Starbucks debuts original content upstanders business insider.
Starbucks announced upstanders season 2, an original series featuring 11 stories of courage and humanity happening in communities across america. An upstander is an ordinary person doing great things. Middletown on episode of starbucks series upstanders. Starbucks ceo shines light on extraordinary citizens cbs news.